KIA

Kia's desire to create a family of cars that will be instantly recognisable on the road and will have simple yet sophisticated appeal in the showrooms. Whether wide-eyed admirers of this new generation of vehicles are existing Kia customers – wise to the dramatically improved quality and traditional strong value of the current range – or entirely new audiences they will immediately recognise a range of cars aimed at those who enjoy driving and seek the perfect machinery to deliver that experience.